Well, everywhere has its national heroes. The Swedes, they have their blond (surprise) tennis hero, Bjorn Borg. And, because of that, you can have him on your ass, if you want:

Or, just on your handbag:

What I want to know why all the famous Swedes don’t have handbag and underwear lines? I mean I’d buy something from the August Strindberg lingerie collection.

Sweden needs to get hip to this.